Guest podcasts can be an extremely effective way to promote your business. By leveraging the reach and influence of a respected guest, you can expose your brand to new audiences and generate leads that might not have otherwise been exposed to your business. In order to make the most of your guest podcast, you need to plan carefully and execute well. In this article, we will discuss ways to leverage your podcasting guests, from preparing questions in advance to making them feel comfortable on air.

If you’re looking for a deeper dive into creating a win-win situation for your podcast and your guest, check out this free mini-series on working with your guest.

Guest selection

One of the most important decisions you will make as the producer of a talk show is who to invite as your guests. Not only do you want to select guests who will be interesting and engaging to your audience, but you also want to choose guests who can help promote your show. Here are some tips for selecting guests who will help promote your show:

1. Choose celebrities or other well-known figures. Guests with a large following are more likely to help promote your show than those without a large following. As a person trained in applied positive psychology, a well-known figure in the game of happiness is Dr. Tal Ben-Shahar. While he’s not the conventional, mainstream celebrity, Tal is well known in the field, which resulted in one of the Golden Mic Podcast’s most listened-to episodes and gave me credibility in the field.

2. Choose guests who are experts in their field. Guests who are experts in their field can share valuable information with your audience and help promote your show by sharing it with their followers.

3. Choose guests who are willing to promote your show. Some guests may be more willing than others to help promote your show.

Preparing for the show

Are you looking to get the most out of your upcoming podcast guests? Whether they are industry experts or friends and family, there are a few things you can do to prepare for the show and make the most of their time.

Preparation is key. Be sure to prepare a list of questions and topics you want to cover while they are on your show- this will help ensure that you don’t run out of air time. Check in with guest beforehand to make sure they are comfortable with the topics you’ve chosen. Make sure to ask them if they have any special requests or topics they want to talk about.

During the show

When you have guests on your podcast, it’s important to make the most of the time you have with them. You can leverage their appearance to grow your audience and promote your show.

Here are a few tips for making the most of your time with guests:

1. Make a list of topics you want to discuss. Having a plan will help keep the conversation flowing.

2. Prepare questions in advance. This will help you make the most of your guest’s time and ensure that you get the information you need.

3. Promote your guest’s work before and after the show. Guests will appreciate it if you help promote their work, and it can help generate new listeners for your podcast.

After the show

Now that your podcast is over, what do you do? Turn your guests into advocates! That is the goal of this podcast.  Start with a simple thank you message.

Then you can make a few asks. You can do so by asking them to share your podcast on their social media platform and you can ask them to review it on iTunes or Stitcher.

It’s free!

Make sure that you are promoting them as well. Do you have a guest who has a book coming out? Ask them to help promote that book. What if they have an album or a music video coming out soon? Ask them to help promote that as well! You can also ask your guests to help promote your website for your podcast.


Great podcasters create an experience for their guests. From the invitation to the interview to putting the guest over, the more that you create a positive experience the less you’ll have to ask them to promote your podcast. Your podcast guests will promote for you.

Start your podcast now!

And don’t forget. If you’re looking for a deeper dive into creating a win-win situation for your podcast and your guest, check out this free mini-series on working with your guest.

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