If you’re like most podcasters, you dream of having a large and engaged audience. But how do you grow your podcast? Here are 14 tips to help you take your show from fledgling to superstar:
1. Build an Online Community for Your Podcast
If you’re a podcaster, one of the best things you can do to grow your audience is to build an online community around your show. This could be a place where listeners can chat with each other, share their thoughts on the latest episode, and engage with the hosts.
There are a few different ways to go about setting this up. One option is to create a Facebook group or subreddit for your podcast. This can be a great way to connect with listeners who might not be following you on other platforms.
Another option is to create a dedicated website or forum for your podcast. This can be more work, but it can also be more immersive and engaging for listeners. You’ll need to find an excellent way to attract people to the site and keep them coming back.
For a few strategies and platforms to grow your online community, click here.
2. Use Quora to grow your audience
Quora is a Q&A platform with over 200 million users. It’s a great way to connect with new people and grow your audience. The best strategy for using Quora is to create a public account and answer questions about your podcast. This can be great for new listeners who might not know about you yet. It’s also a great way to give back to the community by sharing knowledge or interesting articles that relate to your show.
If you’d like to know more about to use Quora to grow you podcast, check this article out.
3. Use professional quality equipment to create high-quality content
Great content for your podcast is nothing if your sound sucks. So In order to create high-quality content, you need to be using professional quality equipment. This doesn’t mean that you have to break the bank and convert your guest bedroom into a studio.
By taking the time to use quality equipment, your content will look and sound better, which will help you stand out from the competition.
When choosing your equipment, consider this. Choose equipment that can grow with you.
4. Create branded content for your listeners, such as exclusive episodes, bonus content, and merchandise sales
Branded content is a great way to keep listeners engaged and coming back for more. Exclusive episodes, bonus content, and merchandise are all great ways to create branded content for your listeners. By providing exclusive content, you are giving your listeners a reason to keep coming back for more. Bonus content can be anything from interviews with guests or behind-the-scenes footage, to outtakes or bloopers. Merchandise can be anything from T-shirts and hats to coffee mugs and keychains. Whatever you choose to do, make sure it is something your listeners will enjoy and that it ties in with your brand. When coupled with your podcast’s digital community, you will grow your podcast exponentially.
5. Create a YouTube version of your podcast
YouTube is a valuable tool for growing your audience and increasing your brand recognition. So, why not have a YouTube channel to complement your podcast? When you create a new video, consider creating infographics, screencasts, or even tutorials. As you continue to grow your audience, you will eventually want to produce more videos. Consider creating a podcast specific channel for your podcast community. You can also create videos specifically for your brand’s YouTube channel.
Here’s more information on creating a YouTube version of your podcast. Click here.
6. Develop a loyal following by consistently releasing new episodes and promoting your show online.
One of the best ways to dwindle your podcast’s growth is through inconsistency. As new listeners become fond of your podcast, they will anticipate when your new episode drops. A big part of branding is the promise you make with your listeners. Now that they have become accustomed to each new episode, keep them coming back.
7. Make your website work for your podcast
As a podcast producer, it’s important to create a professional website that is easy to navigate and clearly communicates your message. You want your site to be clean, informative, and well-organized. A site is a great way to promote your podcast and get more listeners. Think of it as your podcast’s marketing arm.
Whether you use WordPress, Squarespace, or another platform, the tools you need are all free and easy-to-use.
Click here for more ways to make your website podcast friendly.
8. Make your podcast easy to listen and subscribe
If your site is difficult to navigate, it’s going to be hard for people to find what they’re looking for. Our guide below will walk you through the steps of making your podcast easier to listen and subscribe. We recommend making it as accessible as possible on mobile devices and desktop browsers. This means building the website into the experience of your listeners.
9. Use guest interviews and cross-promotion opportunities
You can make your podcast more interesting by integrating content from other sources. For example, you could use a guest interview as another way to promote your product or service. It can also be a great cross-promotion opportunity, if you’re promoting another podcast that does the same thing.
10. Build a stellar content library for your podcast .
There are two reasons why you should build a stellar content library for your podcast. First, it will help you to better understand the type of content that your audience likes. Second, it will help you to keep up with the growing demand for content from your podcast.
11. Use guest appearances to promote your podcast
Guest appearances are a great way to promote your podcast. When other podcasters interview you, they’ll share your episode with their audience, exposing your show to new listeners. You can also appear as a guest on other podcasts to discuss topics related to your show. This will help you build relationships with other podcasters and grow your audience.
12. Keep it fresh
A recent study found that the majority of people who listen to podcasts do so primarily for entertainment purposes. This means that podcasters need to keep their content fresh and interesting if they want to hold their listeners’ attention. Here are a few ways to do that:
- Interview interesting guests.
- Cover hot topics in your industry.
- Share personal stories.
- Play games or quizzes with your audience.
- Offer exclusive content to listeners who subscribe to your podcast feed.
13. Develop a loyal following by consistently releasing new episodes and promoting your show online
The best way to do this is by releasing new episodes on a regular basis. The more episodes you release, the more likely people will be to watch them. The best way to get new people to listen to your podcasts is by using social media. People are more likely to click on a link if they see it on Facebook, Twitter, or Instagram. You can also use blog posts and e-books as ways to promote your podcasts.
14. Create ways for your podcast guests to be your biggest champions .
Podcasters know that finding and booking great guests is essential to the success of their podcast. Once you have a great guest, there are ways to help them become your biggest champion. Here are four tips:
- Make it easy for them to promote your episode. Provide them with pre-written social media posts or even an audio clip they can use to promote the episode on their own show.
- Give them a sneak peak at the episode before it goes live. This will help them be better prepared for their interview and also get excited about being a part of your show.
- Send them a transcript of the episode after it airs. This will help them reference specific points from the conversation and share with their audience if they choose to do so.
- Thank them!
- If you’re hungry for more ways to become your podcast’s biggest champions, click here.
If you want a quick synopsis of this blog, check this out. If you want a successful podcast, show up and show out at 100% and everything else will take care of itself. If you want a mediocre podcast, half-ass it. So whether you want to connect to other people, brand your business, or reach new audiences, have a blast with podcasting.
And if you’re ready to start, consider the Podquest course.