Podcasts give you the ability to present your idea or message in a way that is conducive to your listeners’ tastes and preferences.

Yet, with the astronomical rise of podcasts in recent years, it’s enough to get any podcaster to think about how to get their podcast into the ears and hearts of an audience hungry for content. Should you should shorten or lengthen your show times? Maybe you should hire a firm to get the show out? Or should you spend more time locking into your ideal listener’s avatar?

Yes? No? Maybe so?

The truth is when it comes to getting your podcast in the ears of others, your marketing is only limited by your creativity. But before trimming down your episodes or spending money on advertising, consider focusing on your show notes or what I like to call your podcast’s secret weapon.

Why show notes are important

The most important thing about creating show notes is to provide a little more information about the podcast you’re creating. Everyone has questions, and providing a quick answer to any of them will help build your audience. Plus, as you grow your audience, you can see what questions people have and write their answers in a blog post or on social media. It’s always good practice to include links to relevant resources in your show notes at the end of the episode for listeners who might want more information about something mentioned during the podcast. This way, they don’t have to spend time digging through search engine results or using other content creators’ websites. If you want to engage your audience, then it’s worth taking the time to write some show notes that go beyond just answering questions and giving links. Try including quotes from listeners in your show notes so they know they are appreciated.

What to include in your show notes

Podcast show notes are, like I wrote earlier, a secret weapon to your podcast’s success. Whether you’re a stand-alone podcast, or if you have a website that features your podcast, you must include links to your show notes in every episode. Your show notes should be short and sweet—they should leave listeners wanting more. Here are some things to include in your show notes:

  • The type of content they can expect with each episode
  • A link to your website/website blog
  • Your social media handles
  • A link to where people can find their questions answered
  • Any new episodes that may have aired recently

How to format your show notes

The most important thing to remember is that your show notes are just like any other page on your website. They need a compelling headline, a clear call to action, and an attractive design. Be sure to keep these in mind as you organize your notes:

– Headline: What is the central idea or concept of the episode?

– Call to action: Is there anything in particular you want listeners to do after listening?

– Design: Make it look pretty!

How to promote your show notes

Create a few great show notes that are easy to read and understand. A good show note could be as short as a paragraph long, but it’s important that you keep things simple and use clear language. It’s not necessary to have an over-the-top, in-depth write up on your podcast episode. Instead, focus on what you want people to know about the episode—the main points or takeaways that someone should come away with after listening. Your show notes also give you a chance to provide more information for people who don’t have time to listen to all of your episodes so they can stay up-to-date with what is going on in your world.

The benefits of writing great show notes

As your audience grows, the more likely you are to have people follow you on social media, visit your website, or sign up for your mailing list. There are many benefits to writing great show notes- and one of them is that they help create a sense of community around your podcast. Writing clear and concise show notes helps to lay the foundation for your community by establishing a culture of openness with listeners. Whether it’s through email updates or social media posts, show notes can keep listeners updated on what’s happening in the world of your podcast. People love getting behind-the-scenes insights into what goes into creating a new episode every week. Also, engaging with your audience via updates as well as responding to listener questions and feedback is another way to keep listeners interested in new episodes. If you know what topics are resonating with listeners most, then you can use that data to make improvements to future episodes and always deliver something fresh for your audience. The final benefit of writing great show notes is that they help build anticipation for new episodes each week- which increases listener engagement and improves overall retention rates.

Search Engine Optimization

So if you’re wondering if search engine optimization (SEO) strategies should be considered in writing your podcast’s show notes, the answer is “yes”. I’ve written a more detailed article on show notes and SEO strategies. Just like any blog, show notes done correctly will connect you with an audience that is hungry for your content.

The take home message

The best thing you can do to grow your podcast audience is to write good show notes. This article provides the basics of show notes, as well as more professional tips that you should consider when writing show notes for your podcast. When you’ve written your show notes, send them to your subscribers. This will help them stay engaged with your podcast and will show them that you’re serious about your business.

And if you’re ready to start, consider the Podquest course.

Start your podcast now!

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